To celebrate the new products, Transitions Optical hosted an exclusive rooftop event last night in New York City at Siriano's "The Curated NYC." During the event, Siriano revealed a specially designed "Christian Siriano x Transitions® Collection." This collection, which prominently features the new style colors and style mirrors lenses, was unveiled outdoors to demonstrate how the lenses change from clear to dark when exposed to sunlight.
"Fashion is all about extending yourself and bravely flaunting your individuality. With the new lens color and style choices, Transitions is empowering wearers to make an elegant and bold statement with eyewear at the center of their look," said Christian Siriano. "The Christian Siriano x Transitions® Collection was inspired by these stunning lens colors and the role that light plays in how we see the world. The collection demonstrates that not only do Transitions lenses complement any look, day or night, but they also enable us to express ourselves in vibrant color."
With the release of 10 additional lens colors that automatically adapt in the sun, the brand is capitalizing on the trend toward customization and consumers' desire to make a personalized style statement. Designed to give consumers more choice when it comes to their lens look, the new Transitions style colors and Transitions style mirrors will help the brand attract younger, fashion-forward wearers.
"Glasses have become an element of our identity, like our clothes. By partnering with Christian Siriano to launch our latest products, we add renewed energy to our brand and reiterate our commitment to positioning Transitions lenses as stylish, everyday accessories," said Patience Cook, director, North America marketing, Transitions Optical. "Christian is known for creating eye-catching looks, so we're thrilled to have his help in showcasing that style is just as important when choosing your eyeglass lenses, as it is when choosing your frame."
New Transitions Style Colors
With the launch of Transitions style colors, the Transitions® Signature® lenses portfolio will now offer an enhanced choice of seven stunning lens colors to personalize any frame. To complement the three existing iconic lens colors – gray, brown and graphite green – Transitions style colors will be available in the following four options:
Sapphire – a bright, exciting hue that brings a cool factor
Amethyst – a sophisticated shade with a contemporary twist
Amber – for a vintage look that is both timeless and of-the-moment
Emerald – trendy and versatile, matching a variety of styles
As an extension of the Transitions Signature lens portfolio, style colors will still provide consumers with the same world-class features and benefits they know and love: optimal comfort, protection and indoor clarity.